iPad Pro

Supercharged by the Apple M1 chip

Available second half of May

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iPhone-12

Purple. Now in season

From $29.12/mo. for 24 mo. or $699 before trade‑in1

Buy directly from Apple with special carrier offers

Learn more Buy

iMac

Say hello

Available second half of May

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The future of health is on your wrist.

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airTag

Lose Your Knack for losing things.

Learn more Buy

Fill Mom's day
with color.

Get 2-hour delivery on select Mother’s Day gifts for $9.2

Pick up at the Apple Store

Shop Apple Watch Shop gifts for Mothers' Day

Wonderbox. The Adventure Maker.Play now

Learn more try it for free 3

A higher
definition of TV

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Watch now